Cycling has become an increasingly popular mode of transportation, especially in urban areas, due to its environmental friendliness and cost-effectiveness. However, with the rise in cyclists, the infrastructure for cycling has not improved as much, leaving many riders feeling unsafe on the road. To combat this issue, many are calling for a general helmet requirement for all two-wheeler users. While some are against this idea, Swedish company Hövding offers a revolutionary solution with its airbag collar, providing unbeatable protection for cyclists while also preserving their style and comfort.

With the onset of the pandemic, the bicycle industry has seen a massive surge in sales, with Germany experiencing a record high of double the sales compared to 2019. Commuters, in particular, have increasingly turned to biking as an alternative means of transportation, given the rising fuel prices. As a result, the demand for helmets has also increased. As of 2021, 65 percent of Germans own a bicycle helmet, with almost half wearing one regularly on the road. According to a survey, 92 percent of those surveyed who use a helmet cite the protection factor as their primary reason.

Despite the increase in helmet usage, almost two-thirds of all road users still do not wear helmets, with issues such as helmet appearance and sweating on the head being the primary concerns. This is where Hövding's airbag collar comes in as an innovative alternative to traditional helmets.

Hövding's airbag technology has been scientifically proven to be up to eight times safer than conventional bicycle helmets. The collar registers the user's movements 200 times per second, allowing for a quick reaction time of 0.1 seconds in the event of a fall. The cyclist's neck and head are protected from the impact, thanks to the airbag effectively fixing and cushioning the fall. Furthermore, the material of the airbag is made of polyamide fabric, which is highly robust and resistant, even after several consecutive impacts. Hövding's airbag collar is not only effective in preventing serious head, neck, and brain injuries but is also comfortable and stylish with its unobtrusive design and adjustable BOA Fit System.

One of the airbag collar's unique features is the option of connecting it to a smartphone, allowing selected contacts to be notified automatically in the event of an accident. This feature provides peace of mind for riders and their loved ones, knowing that help will be on the way in the event of an emergency.

Cycling is an excellent mode of transportation, but it comes with inherent risks, especially in urban areas. As more people turn to biking, it is essential to have adequate protection. Hövding's airbag collar provides an innovative solution, offering unbeatable protection while also preserving the rider's comfort and style. With its advanced technology and unique features, Hövding's airbag collar sets a new standard in cycling safety, making it a must-have for every cyclist.


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