Street art is a form of creative expression that transforms urban spaces into open-air galleries. It can be a powerful way to convey messages, challenge stereotypes, and celebrate diversity. Street art also reflects the culture and identity of a city and its people.
Milan, the capital of Lombardy and the second-largest city in Italy, is known for its fashion, design, and business sectors. But it is also a city with a rich and vibrant street art scene, where local and international artists showcase their talent and vision.
We will explore how the new Peugeot e-2008, an electric version of the Peugeot 2008 SUV, promotes and supports street art in Milan. We will also look at some of the best places to see street art in Milan and how you can enjoy the city's artistic side with the Peugeot e-2008.
The Peugeot e-2008 and Street Art: A Perfect Match
The Peugeot e-2008 is a compact and stylish electric SUV that offers a practical and comfortable driving experience. It has a range of about 200 miles on a single charge and can be recharged in as little as 30 minutes using a fast charger. It also has a futuristic and elegant interior, with a 10-inch touchscreen, a digital instrument panel, and a 3D head-up display.
But the Peugeot e-2008 is not just a vehicle, it is also a statement. It is a statement of environmental awareness, of innovation, and of personality. It is a statement that matches the spirit and values of street art.
That is why Peugeot decided to launch a campaign to support street art in Milan in collaboration with the Italian street art magazine Graffiti Art. The Peugeot e-2008 advertising campaign, called "e-2008 Street Art Tour", aims to promote local street artists' work and raise awareness of the importance of urban art for the city.
The campaign consists of three main activities:
- A series of interviews with some of Milan's most prominent street artists, such as Orticanoodles, Zed1, and Mr. Wany. The interviews are published on the Graffiti Art website and social media channels and feature the artists' opinions on street art, their creative process, and their relationship with the city.
- A contest for emerging street artists who can submit their proposals for a mural inspired by the Peugeot e-2008. The winner will have the opportunity to paint their mural on a wall in Milan, with the support of Peugeot and Graffiti Art.
- A guided tour of some of Milan's best street art spots, led by Graffiti Art experts and accompanied by the Peugeot e-2008. The tour will take place on October 23, 2023, and will be open to the public. The participants will be able to admire the works of street artists such as Blu, Sten Lex, 108, and OZMO and learn more about street art's history and meaning in Milan.
The Best Places to See Street Art in Milan
If you are interested in street art, Milan is a city that will not disappoint you. You can find amazing murals, sculptures, stickers, and installations created by local and international artists in many places. Here are some of the best places to see street art in Milan:
- Leoncavallo: This is one of Milan's oldest and largest social centers and a hub for alternative culture and activism. The walls of Leoncavallo are covered with colorful and expressive paintings, representing the ideals and struggles of the people who frequent the center. You can find works by artists such as Blu, Sten Lex, 108, and Zed 1.
- Ortica: This is a neighborhood in the east of Milan where street art has become a way of revitalizing the area and creating a sense of community. Orticanoodles, a duo of street artists, are the main protagonists of this project and have painted several murals in Ortica featuring portraits of famous and anonymous people, animals, and geometric patterns.
- Porta Garibaldi: This is one of Milan's most modern and dynamic areas, where skyscrapers and business centers coexist with street art. In 2011, a local art college got permission to paint the underground station's walls. The result is a stunning display of creativity and diversity, with different styles and themes. You can also find works by OZMO, Rancy, and other artists in the vicinity of the station.
- Giardino delle Culture: This is a public park in the south of Milan, where street art and nature blend together. The park hosts several murals, sculptures, and installations created by artists such as Millo, Alice Pasquini, Agostino Iacurci, and more. The park also organizes cultural events and workshops and is a popular spot for families and children.
How to Enjoy Street Art in Milan with the Peugeot e-2008
If you want to discover the street art scene in Milan, the Peugeot e-2008 is the perfect vehicle for you. It is compact and agile, ideal for navigating the city streets and finding parking spots. It is also quiet and eco-friendly, respecting the environment and the people who live in the city.
With the Peugeot e-2008, you can enjoy the following benefits:
- You can drive in Milan's restricted traffic zones (ZTL), where only electric and hybrid vehicles are allowed. This way, you can access some of the city's most central and interesting areas, where street art is more abundant and visible.
- You can recharge your vehicle at one of the many charging stations in Milan using the MyPeugeot app or the Free2Move Services app. You can also use the app to find the nearest charging station, check the availability and price, and pay online.
- You can use the Peugeot 3D Connected Navigation system, which provides you with real-time traffic information, speed limits, and points of interest. You can also use the voice recognition feature or connect your smartphone via Apple CarPlay or Android Auto to access your favorite apps and music.
- You can experience a comfortable and immersive driving experience thanks to the Peugeot i-Cockpit, which includes a 10-inch touchscreen, a digital instrument panel, and a 3D head-up display. You can also customize the driving mode, the ambient lighting, and the sound effects according to your mood and preferences.
The Peugeot e-2008 is more than a car, it is a partner for your urban adventures. It is a car that supports and celebrates street art and allows you to explore and enjoy the city in a new and exciting way. If you are interested in the Peugeot e-2008 and the street art tour, you can visit the Peugeot website or the Graffiti Art website for more information. @via Panorica.
