The advertising campaign, created in Sweden, is inspired by Ford's sponsorship of the Swedish Cross-Country Ski Association and will emphasize the value of dreams, heroes, and role models.
"Ford had a good idea of what needed to be done and a plan in place. As a result, we could go right into script development, which was fantastic considering the time constraints. In most ways, the procedure is identical to working with internal creative resources and agency creative resources. The main distinction is that when you find something you like, you may proceed directly to production. When you need to finish quickly, the fact that we were a small tight group that had a lot of fun along the way is also a great answer."