E-Lion, a new initiative from Peugeot, has been announced. Peugeot's decision to invest in electrification is a calculated response to global demands. "The e-Lion project will define Peugeot's approach as an electrified brand (EV) and guarantee that we stay at the pulse of society to offer mobility that lives up to our brand values," said Linda Jackson, Peugeot's global chief executive officer.

To propel the Peugeot 308 and Peugeot 308 SW, the company developed a new electric motor that produces 115 kW (156 hp) and enables a range of 400 km (WLTP cycle). With an industry-leading efficiency and average energy consumption of 12.7 kWh, this product spares no expense in its pursuit of perfection.

This year, the Peugeot 208, Peugeot 2008, Peugeot 308, Peugeot 3008, Peugeot 5008, and Peugeot 408 will make all debut with Peugeot's revolutionary MHEV 48v (mild hybrid) technology. A 73 kW (100 HP) or 100 kW (136 HP) new-generation PureTech gasoline engine is paired with a revolutionary electrified 6-speed dual-clutch transmission to form the Peugeot Hybrid 48V system (E-DCS6). Built-in electric motor (21 kilowatts). This technology improves low-end torque and reduces fuel consumption by 15% thanks to a battery that recharges as you drive. More than half the time in city traffic, a C-segment SUV fitted with this hybrid technology can operate in emission-free electric mode. It's also possible to go emission-free when navigating city streets.

Peugeot plans to achieve carbon neutrality by 2038 through innovative product design and cutting-edge technology.

Stellantis technology platforms back Peugeot's new battery electric range (BEV), giving designers a good starting point for their work.

Working with industry leaders like Amazon and Foxconn ensures that cutting-edge innovations are always put to good use.

"When our customers drive an electric Peugeot, they are still Peugeot first, and that experience will always be our priority," said Peugeot Product Director Jerome Micheron.

Currently, the average lifespan of an internal combustion engine is about 15 years, while the expected lifespan of a battery electric car in the future is 20 to 25 years.

The longer the lifespan of a product, the more time designers have to think of innovative ways to engage with it.

To paraphrase Peugeot's Director of Design Matthias Hossann: "Envision a world without pre-owned cars. Instead, a brand-new, custom-built vehicle may be modified anytime to suit individual requirements. A product that never goes out of date and keeps its worth over time."

Peugeot's Director of Products, Jerome Micheron, said, "These achievements signal a new age that is more compliant of our climate and allows us to give our clients innovative solutions that enhance Peugeot's 'Power of Allure.'"

Peugeot is dedicated to providing an engaging, user-friendly, and approachable interface for its clientele. Peugeot invests the "Power of Allure" into the customer journey, not just the automobiles.

Phil York, Peugeot's global director of marketing and communications, says, "The concerns of EV ownership go beyond the broad principles of the EV and are growing towards personal logistics." I'm excited to demonstrate to our customers how we've exceeded their expectations by providing them with innovative, user-friendly solutions in keeping with the Peugeot spirit.

Intending to be carbon-neutral by 2038, Peugeot is making significant progress toward this goal (Carbon Net Zero). In fact, Peugeot projects a global warming potential drop of -60% by 2030, with Europe seeing a reduction of -70%.

The concept of a circular economy refers to a shift away from the linear model of "take, manufacture, throw away" toward a more sustainable one of "take, make, use." Stellantis views the entire lifecycle of a vehicle as part of the circular economy, from the initial design stage (which includes employing more recycled materials) through the last stages (which include repairing, remanufacturing, reusing, and recycling).

By including remanufacturing of vehicles and parts and retrofit projects to convert cars to BEVs, all of which aim to extend the service life, 6 of the eight criteria are already satisfied.

Stellantis network participants can search the spare parts catalogs for pre-remanufactured components and then sell these components to clients as a more cost-effective and environmentally friendly alternative.

Stellantis' B-Parts e-commerce platform is where "reuse" is implemented for both commercial and consumer clients (currently available in 155 countries with 5.2 million parts).

The SUSTAINera label can now be seen on CE systems. It will be easy to spot on the cars and is already printed on the component boxes. Customers who come across this item can be assured that its production uses up to 80% fewer raw materials and up to 50% less energy than a comparable item made without recycled components.

"Carbon Net Zero are not three words but an attitude, an approach that we all need to embrace as a company and as individuals," says Linda Jackson, Global CEO of Peugeot. Similarly, the "e-Lion" initiative is not a business plan or a sales pitch. Since its completion will profoundly affect our lives and future generations, we are determined to see this project through.


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